eh! Talk
HOW TO CREATE A HOTEL BRAND WITH A STRONG DNA?:
Episode #1 - How to define the brand pillars (with brand operators)
In partnership with
ON THE PROGRAMME
How a new brand is created or repositioned? How to define its pillars?
In this first episode of this series, discover what happens behind the scenes of the creation of a new brand, or a rebranding. Through their expertise and feedback, our guests will help you better understand how to successfully convert a great idea into a reality.
THE SPEAKERS
Alex Toledano, President & Art Consultant - VISTO
Gaelle VIAL PAQUET, Marketing Director - LOUVRE HOTELS GROUP
Federico TORESI, Global VP Design, Luxury & Premium Brands - ACCOR
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